The insight you always wanted
Media analysis
based on what
your audience
actually see
RUMA, from Babel Public Relations Limited, is a platform designed to gather, amalgamate and analyse ranking news from search engine results pages (SERPs). It delivers valuable intelligence to inform and enhance media outreach campaigns, to examine the competitive environment for companies and to identify issues driving the news agenda.
What can RUMA do for you?
The 21st century digital economy is significantly influenced by digital search. In some ways, if a company’s news isn’t ranking in search engines, it might as well not exist. RUMA helps you to understand what news is ranking in search engine results, which media sources and domains are likely to deliver ranking results and what you need to do to get your results ranking highly.
All the data
Import, organise and analyse data for multiple news searches quickly and easily.
Define search location
Gather geo-specific search data. RUMA allows you to choose the search location.
Source specific search
Simultaneously search multiple media domains for mentions of the same search term/s.
Competitor analysis
Compare ranking news for multiple companies. Find gaps in coverage and new targets.
Chart it
Analyse the results with multiple charting options to deliver the intelligence you need.
Download
Download data for further analysis or charts for insertion into presentations and proposals.
